A mother and a business woman, Salma Jafri is taking care of both worlds. However, she is of the opinion that being a mother is definitely harder of the two jobs but mostly it’s the handling of both of these that’s the bigger challenge. Her core background is in Marketing.

After completing her MBA in 1999, she joined Deloitte & Touche as a marketing consultant. Subsequently, she worked as a technical writer, trainer and marketing communications specialist for a software firm, and as an instructional designer and content manager of an Austin-based e-learning firm.

This diversity of experience has led her to her current passion and field, which is content marketing and social media. She started WordPL in 2008 to be able to combine her expertise in the trio of communication, marketing and digital media.

While working in content marketing, she has created numerous e-books, blogs, newsletters, articles, user guides, help manuals, video courses, video scripts, training material, presentations, website content, magazine articles, social media plans, social media strategies, editorial calendars and email marketing campaigns for WPL clients.

Her personal blog is where you can read her musings on parenting, business and the cross-section of work and play. You can find her corporate resume on Linkedin, view her profile on Google+, choose to connect with her via Twitter (where she’s very active!) or email her directly at salma at wordpl dot net.

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